You have an excellent business plan and expect your business to reach the heights of glory within a short time. Gradually the chips fall in place, and you build an excellent team that has the requisite experience to make your business grow exponentially. Studies show that at least 57% of B2B marketers feel that SEO generates more leads than other marketing channels.
You need a steady stream of prospects with whom you must embark on the buyer’s journey and convert them into clients. To achieve this, you must ensure that your website ranks high during keyword searches, and the audience can find you easily during their online search for relevant keywords. In this article, we will learn about some of the SEO tips to enhance your leads pipeline.
Optimize using Keywords
Your content must inform the visitors about your portfolio of products and services and where you score over your competition. The team must undertake keyword research and use those that have high search volumes and check for the competitiveness of the keyword. It also helps if you opt for long-tail keywords, i.e. ones that have more than three words.
You can look up various keyword search software that will give you an overview of the keywords that have the highest search volume for your industry of operations. It will also help you to select the keywords from the entire list. Some of the popular ones are Google Keyword Planner and Google Trends. There are also paid websites like SEMrush and AHRefs that can help in shortlisting the keywords.
The website must have a primary keyword along with a few secondary keywords. Always ensure that the keywords are inserted naturally into the content of the page. Also, the keyword density for each page must be maintained.
The website must be user-friendly
Your website must provide a great user experience to its visitors. The visitors must be able to understand the contents of a webpage. Various sites help you know the portions that are visited most by visitors. It will help your team to assess the movement patterns throughout the website and the parts generating the most clicks. https://www.esearchlogix.com/eslblog/2015/06/02/search-engine-friendly-website-or-user-friendly-website/
Your website should have a clear workflow, and the visitor should reach the information without too many clicks. The site must embark with the visitor on the buyer’s journey that will help to convert the visitor into a qualified lead. Of late, Google and other search engines are penalizing websites that are not responsive. Apart from affecting your search rank, you must know that 94 of the first impressions about your business relates to the site design. Moreover, 75% of the credibility of your business is from the design too.
Optimize your page titles and meta tags
You must optimize the meta tags to ensure it helps in SEO. First, check you have provided the page titles and meta tags for all the webpages. You should use the primary keywords in the page titles. While selecting the primary keywords, you must do an exhaustive keyword search that will help you to find out the keywords appropriate for your industry.
The URLs must expressly explain to the visitor about the content on the page. You may utilize some of the keywords here too. The content on each page must be segregated into paragraphs and should have an optimized call-to-action. The meta description of the page must cover a maximum of 160 characters and must not be repeated for other pages.
Buy an SSL certificate
Since 2018, web browsers have been instrumental in improving user experience. As a result, Google has started to consider HTTP websites as “Not Secure”. Once the visitors see that your website is insecure, they will abandon your site and probably move to your competitors. You must procure an SSL certificate to ensure your search ranks are not tanked for this reason.
The HTTPS protocol encrypts the communication between the web browser and the web browser and prevents unauthorized access. If you have an e-commerce website, you must have an SSL certificate due to the stringent PCI-DSS guidelines.
Structured data is vital for your website
Search incentivize webmasters into using structured data for their website. It helps to mark up the information on the site, and search can understand about the webpage. It allows search engines to crawl and display your content better. You can use Google’s Structured Data Markup Helper or, if you are using WordPress, use WordPress plugins.
Check for crawl errors
You must check the Google Search Console for any crawl errors. If there are any, you must attend to them and fix them. It could be due to pages that do not exist anymore or links that have been changed. You can also use software like Screaming Frog and crawl your site.
Always check for any broken links and make suitable changes to your website. You need to use 404 redirects for webpages that cannot be found.
Use sitemaps and robots.txt
Your team must make the job of crawlers easy. You can easily create the sitemap through the many free websites and add it to the robots.txt. Next, publish the updated robots.txt at the search engine. You may wish to block some pages from being crawled for some time.
The robots.txt file needs to be updated and republished. Similarly, a sitemap is essential as it tells the search engine which pages and files are necessary on your site.
Write relevant blogs
Content is vital to bring visitors to your site, and marketers agree too. Statistics show that 57% of marketers opine that on-page content development was effective. Statistics also show that 57% of SEO experts believe that content is an essential aspect of SEO.
It would help if you had a crisp content marketing strategy covering various aspects of your business. The website must contain articles that are based on the latest happenings or any technological innovation in the industry. You may have a sneak peek into the blog sections of your competitors for ideas.
Thought leadership and related blogs and articles will improve your brand equity and lead to more footfalls in your site. Also, you must not write long articles as readers will rarely read anything beyond 1000 words. The articles must be marketed, and you must have the social share buttons that will help visitors share the articles on their social media profiles. Social bookmarking of the blog section can also help you in the long run.
In case you’re running an online store, eCommerce lead generation is a crucial part of creating a successful business. That is on the grounds that one of the key to getting more sales is to get more leads. All things considered, the present leads are the upcoming clients.
Use backlinks and deep linking
Your team must spend some time in securing backlinks from high domain authority sites. However, it would help if you did not buy links as Google penalizes this. Also, do a continuous search for any mentions of your brand. The team needs to undertake a backlink analysis of your competitors. You may then go through the results and have backlinks from the high-ranking websites.
Deep linking is the practice of linking your webpage to another using an anchor text. It must ideally contain the primary keyword. The search understands the depth of the webpage and is expected to rank it more often. Cross-linking your webpages is an essential way of increasing the viewership of your webpages. It would help if you also linked your latest blogs to related older blogs. This way, the archived blogs can also come back to life.
Link your website to social media
It is vital to link your website to your social media profiles. The website must also have social media buttons that will allow visitors to visit your social media profiles. It is too essential from an SEO perspective. You can also enable the visitor to share your blogs and articles on their social media profiles. Using social media platforms, you can get more footfalls to your site. And not only Facebook, Twitter, or LinkedIn. You must also post content on Instagram and SlideShare. The blog section is an integral part of your website, and visitors must be able to share content that they like on your website. It will help your business to gain the much-needed mindshare of the target market.
Undertake periodic SEO audits
One of the essential ways of understanding the status of your website is to undertake an audit at regular intervals. Periodic audits of your website will help you to gather information about any issues on the site. It will help you plug any gaps on the website.
Several free websites can help you, or you may take the help of an expert. It will help you check whether the pages are optimized for related keywords and whether on-page optimization covers all pages. The URL structure should be examined. The alt tags for all pictures and the pages need to have optimized links.
Your website must adhere to global SEO best practices. Startups may have meager resources, but you must use these SEO tips to rank well during a keyword search. Bur, first, you need to procure an SSL certificate.
A targeted SEO strategy can ensure a steady inflow of the required leads. However, you must allocate a budget to SEO, if you are opting for SEO services from your overall marketing budget to ensure that you optimize all avenues towards your quest for achieving growth for your business.