Today, content marketing is essential for any business with an online presence. It’s a multi-step process that needs to be carried out regularly. Managing tasks and also maintaining high quality consistently is challenging. But thanks to advances in AI, it’s possible to automate many non-critical but essential tasks.
Content marketing automation offers many benefits to businesses. Automation allows you to gain insights into your audience. It helps you deliver consistently high-quality content on time. Most importantly, it enables you to be more creative and productive in your content marketing efforts.
Here are some content marketing tasks you can – and should – automate.
Automating your business systems and processes is one of the best ways to make your team more efficient and productive.
By setting up a workflow template and automatically generating and assigning content marketing tasks to different team members, you eliminate bottlenecks in the system and speed up your content production schedule.
Social media publishing
To make social media publishing effective, you have to be consistent. You have to show up every other day with new content on different social media platforms. Unless you have a social media manager, this can be very hard to maintain.
Use AI to make sure you’re scheduling your social media and content posts to come out at certain times of the day. This way, you can plan when you’re going to post and what you’re going to post, helping you manage your content and delivering on time and consistently, all for the benefit of you and your customers.
If your company has a blog, most blogging sites, such as WordPress, offer an option to schedule posts in advance. Just as with your social media system, you can then write numerous blog posts one day every month and set them up to be released automatically. You can even tie in social media posts to go out when a post goes live, streamlining even further.
Email marketing has been in existence for a long time. And during this time, it has also gone through many changes.
These days, mass email marketing is no longer an effective marketing tactic. People want a more personal approach to customer service, and AI is there to help.
With automation, businesses can now send content to leads based on their interactions with your brand. That means your subscribers will receive messages they’re more likely to be interested in and act on.
Google Alerts is a beacon in an age of information. Using search terms for your company, industry, and competitors, the tool monitors online mentions and compiles them for you in real-time, daily, or weekly emails that you can glance through in a minute.
This can help save you so much time when it comes to trawling through your data, ensuring you’re able to get the information you’re looking for quickly and efficiently.
Content research generates a range of topics and ideas that should reflect what your business is all about. At the same time, you want to offer helpful information to attract the interest of content consumers.
Automating your ideation process means scouring the web to identify which blog posts are the most popular. This makes it easier to come up with inspiration for engaging content that your audience appreciates.
Automating content research also allows you to analyze whether your headlines meet specific parameters, such as ideal length, uniqueness, readability, diction, or emotional appeal.
Lead management is notoriously challenging. However, all-in-one marketing tools, CRM, or other automation platforms can make lead management much more accurate and simpler.
Automation helps to reduce time wasted and ensures that you spend more time interacting with leads. With useful CRM software, you can automate these processes and improve productivity.
When it comes to producing content, one thing you have complete and sole control over is your ability to eliminate grammatical and typographical errors. You only need to take time to check your blog posts or ads before sharing them on content distribution channels.
You can use tools such as Grammarly or Hemingway app as quality assurance tools for your copy. With their ability to automatically spot common and advanced errors in grammar, word usage, mechanics, and style, you’ll be able to cut down significantly on your QA time. You can also use tools to check for plagiarism, so you don’t get flagged for duplicate content.
If you’ve organized an event or are sending a client or staff member out to an event, be sure you put together a pre-written email with directions, instructions of what to bring, and other details. Having a standard one-pager will prevent dozens of specific discussions.
Competitive analysis is a standard business practice. It gives you a chance to improve your product or service in a way that makes your brand stand out. In the context of content marketing, competitor research enables you to identify potential content gaps.
There are specialized tools for determining what keywords your competitors rank for, so you can incorporate them into your SEO campaigns as well. You can also analyze your competitors to see what content performs well with their audiences. With all this competitive data at your fingertips, it’s a lot easier to figure out how to one-up them.
This type of testing allows your company to generate more lead conversions. Regularly testing your website can uncover opportunities to improve. It also reveals who your ideal audience is.
Automating your A/B testing gives you tons of information with little effort on your end. Plus, you’ll notice even the smallest changes will bring huge results.
Content marketing and automation go hand in hand. The complexity of content marketing makes automation a necessity rather than a luxury for your business. Through marketing automation, you can be sure that you’re producing and sharing the right content in a timely and coordinated manner across all channels. Remember that automation is never really perfect. Always keep track of your progress and keep optimizing over time to maximize your results.