The eCommerce market is exploding with new, innovative online stores coming up every day. But, this has led to increased competition in almost every niche in the eCommerce industry. So, how do you stand out as an online store in 2021? How do you drive consistent, high-quality traffic to your store and convert them?
If you’re wondering about any of these questions, then this article will be of help. In this article, let’s talk about the proven free and paid ways through which you can drive consistent traffic to your online store and increase your profits.
1. Search Engine Optimization
Search engines such as Google are one of the most significant, most profitable sources of traffic for any eCommerce business. This is because most consumers tend to search for products or do some research before making any purchase.
Search Engine Optimization (SEO) is the process of optimizing your website in such a way that your web pages and products start ranking for Google searches. SEO is an organic way of implementing certain strategies in order to bring consistent traffic to your website.
SEO may take some time to take effect. But once you start receiving visitors, the results will be worth it. The traffic through your SEO is usually of high quality, and hence the chances of conversion are higher. Also, with consistent efforts, SEO will help you get 24/7 visitors to your store for absolutely free.
2. Social Media Advertising
Social media is a powerful tool for driving traffic to your online store. But, it might be difficult to get significant traffic simply from organic means on social media unless you have a very large following and a strong online presence. Hence, advertising on these platforms can be a great way to attract visitors to your store.
You can start by choosing the social media platforms where most of your target audience tend to spend their time. You can set up PPC ads or shoppable posts on these social media channels. This strategy will send you a significant number of visitors to your online store.
3. Email Marketing
Email marketing is a potent tool that can have many benefits for any eCommerce business. Be it cart abandonment, fulfillment order system, or any type of marketing email, with the right Call To Action (CTA) in your emails, you can drive a considerable amount of traffic to your website.
Hence, it is a wise idea to start building your email list right from the beginning. You can send emails with exclusive discount coupons, sale alerts, upsells, cross-sells, personalized product recommendations, blog content, etc., to urge the users to visit your website and make more purchases.
4. Guest Blogging
Guest blogging is when you guest post on other relevant websites, and this can be another great way to drive traffic to your website. Using guest blogging, you can add links to your blog posts, products, or social media handles, and this will help you get visitors to your website.
You can start by finding top quality blogs that accept guest posts in your niche and pitching them your post ideas. Guest blogging on high-quality websites will also help you get backlinks to your website to be great for your SEO rankings.
Oftentimes, users will abandon your website without making any purchase. This may be because they had second thoughts about making the purchase, or they forgot about your site. Targeting these visitors can be highly beneficial as it will increase the chances of conversions.
You can implement retargeting by setting up cookie tracking on your website or using Facebook Pixel. You can then retarget these visitors through social media advertising or search engine advertising. This can help you bring back the lost visitors to your site and increase your conversion rate.
6. Influencer Marketing
Influencer marketing is one of the best ways to increase your brand awareness, drive more website traffic, and increase your product sales. Most top eCommerce brands use influencer marketing to drive massive traffic to their eCommerce website.
You, too, can try influencer marketing for your online store if your budget allows for it. Look for influencers in your niche whose audience might be interested in your products. You can collaborate with them on product promotions or send them affiliate links. This strategy can be a game-changer for your eCommerce business and can help you generate a huge number of website visitors.
With the huge competition present in the eCommerce market today, it can be difficult to bring in visitors to your online store without taking the right steps. With the help of this guide, you would have gained insights into both free and paid ways in which you can drive traffic to your store. So, start implementing these strategies right away, and you’ll soon see a huge bump in your traffic.